By 4000 the Chinese mainland questionnaire survey, we found that Chinese consumers are still novice in the boutique area, so even if Europe’s first push into the Chinese market, boutique, but also difficult to form preconceived concepts. And now it is exactly the brand of educating the market must good times. “Andre view. Although the rents are staggering, but the fine effect let Coach benefit immensely. “We will be in China on the basis of 28 stores to open in the next five years, more than 50 stores, will be the Coach stores in China will reach 80.” Andre’s speech always be disclosed in later ones on the taste of home .

8:30, from the Taiwan Area Coach flagship boutique store than outward looking, less than half an hour, there will be one of the girls came carrying a Coach bag; across the Straits on the other side, in Hong Kong subway, women office workers The handbag, also commonly blue, light brown, pink, color spray-painted on Coach bag. Camera turned to Shanghai, printed with double-C logo of Signature handbags series in the crowd surging shopping business district has become increasingly common. Thus, we have to believe, started from New York, has already created 68 years of the Coach brand, in just 10 years, has been at lightning speed, beginning embarked on the pace of the Chinese coach handbags market.

Furnishings store any of the products can be free to touch, and never will be quietly shelved, or placed inside the only focus of attention in the show window.” Andre that the Coach Store the People First approach to those replica handbags wholesale who are not accustomed to European luxury goods companies are still “bad temper” of the Chinese customers is especially useful today.

In the Coach for more than 700 outlets, even a large flagship store in Hong Kong, but also do not have that sense of distance, unattainable. Shop in the background of pure white tone, more colorful highlights Coach handbags. “Coach always maintained a friendly store entrance open, come and go freely without any sense of pilgrimage.

The Shanghai trip, Coach brand China CEO Andre, as always, busy, from the shop and then to examine the fall and winter release new hands-on market research, it appears that only a day before going to sleep can give their brains a little bit blank time. At this point it is midnight, in Andre staying out of the Park Hyatt Hotel 83 floor looked, the Pudong Lujiazui financial district, with row upon row of skyscrapers across the winding Huangpu River, the Bund Yingyingchuochao lights outline bustling school of Western-style. In Andre’s eyes, such as Shanghai and New York are very similar, he even think that this ever-changing fashion is booming with the Coach brand also has a bit identical. This time related to the prime of life, prepared to copy in the Chinese market in New York fashion French confidence.

A few years ago, Coach’s marketing team began implementing a project called “consumer-friendly” program, whenever Coach new release, the team inside the 40 employees will be split up stores in major cities to assume a 3 days or so staff, and customer communication, and summary feedback to the designer. “Opportunity for newcomers is also reflected in the “borrowing shop” strategy, Coach always choose brand stores in Europe, brought together at the shop, on the one hand to share their set-off force, on the other hand is shaping the minds of consumers and the Europe a hundred years the brand image of the same level of fine. For example, a LV neighbors, or, and Gucci across the street.

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