“We are ready to fight the Chinese market, causing our third pillar, extending Coach in the U.S. and the Japanese market success”, focusing on logical thinking, even when talking about the grand goal of Andre, also love to use the data to speak about the Chinese market, look forward to also fully built on some accurate data analysis, “in 2013, the global luxury handbag accessories market will reach 27 billion U.S. dollars, sales Jiucheng Coach swept the United States and Japan will account for half of the share, in the remaining half of the market, China’s most promising. ”

The face of crisis, the luxury market into the winter, boutique market investment has greatly shrunk, Coach opposite, in the pyramid to find their own grass-roots growth, while the 2009 fiscal year earnings results also nice just proof of the Coach business model, absolute advantage coach handbags.

Such as low-cost but also the Spanish fashion brand ZARA dress swept the globe, like a successful, Coach doing low-profile luxury goods business, the luxury positioning the height of the readily available, although the product quality and fully comparable with the other front-line big-name, the price is almost half the competitors, but this niche, so that Coach can absorb a wider range of consumers. Today, whether in the United States, Japan or China, Coach women entering the workplace of choice for brand-name handbags, the Coach there are some aliases, such as “brand Starter Pack” or “your first one brand package.”

Compared with the low-cost strategy, Coach of the innovative spirit of the brand can be considered as a key factor. In order to stimulate consumer’s shopping desire, Coach since 2000, broke after two seasons a year for pushing new laws that every month new came out, so that even staff a Coach handbag or worry about experience “hit kits” embarrassment. “In the crisis years, we never slow down the pace of ever-changing world, weekend bag, travel bag, dinner bag, short-term vacation packages, wrist bag … … we have not only expanded the types of products, while providing a price-competitive entry class products, making Coach handbags can meet more people’s budget. For example, we push the new spring and summer of this year’s Poppy series of prices in the thousand dollars less than bright colors, interesting style more suited to a young attitude to life of people. “Andre confidence in the full.

In the new design, Coach broke the trend of luxury goods from designer to lead the industry practice, starting from a consumer survey to obtain inspiration, they enter the Chinese market at the beginning, they begin to carry out a wide range of consumer surveys, “can in the Chinese market winning brands are those that fully understand the consumer’s brand “, Andre, for example,” Chinese consumers to buy luxury goods is often a combination of emotional and rational, they want to bag on the one hand is the most stylish contemporary design of products, also hope that handbags can be both more practical features, such as Fang Dexia A4 paper or a laptop easier to carry. “In support of his views, Andre took out a pocket for personal use of the Coach wallet,” active market research, we found that the size of U.S. dollars less than the size of the yuan, so the men’s wallets sold in China is greater than the size of U.S. products, and these little practical details of the Coach’s products, there are many replica handbags wholesale. ”

More imformations www.thepfmall.com
www.replicahotsale.com